[31 March 2021]

BEDROCK GROUP CELEBRATES 10^TH ANNIVERSARY; REBRANDS AS RESONANT GROUP

A decade of imagining, creating and delivering communication and patient insight solutions

10 years after it was founded, Bedrock Group (Holdings) Ltd is rebranding as Resonant Group to reflect a new direction for the organisation as a flourishing group of award-winning agencies working together to influence the conversation about health. The group, which today includes Origins Insights and Bedrock Healthcare Communications, is ambitious for growth and plans to add other disciplines and services in line with client needs.

“Over the past decade, our business has developed significantly to serve the increasingly complex pharmaceutical and biotech industry. Rebranding as Resonant Group reflects our objective to provide the best, most impactful communication solutions for tomorrow’s world” said David Youds, Founder and CEO.  “There’s never been a better time to be an independent agency group. Free of the constraints which bind so many network agencies, we are perfectly placed to evolve and enhance services, with client experience front of mind”

Resonant was chosen as the name for the new group because it firmly represents its purpose: to enable effective engagement in health; engagement which “Resonates” with its clients’ audiences, ultimately helping people live healthier lives. Over time, Resonant will bolster its offerings of authentic, actionable patient insights and creative medical communications and is seeking to add new services which rapidly deliver value for clients, supporting its overall ambition. Origins Insights and Bedrock Healthcare Communications will both maintain their company names and identities as the first two companies within the Resonant Group.

-ENDS-

 

For further information, contact:

Harriet Smith

Marketing Manager

harrietsmith@bedrock-health.com

 

Resonant Group is a privately owned group of agencies with a common belief that lives can be transformed through better health communication. With this front of mind, its mission is to enable effective engagement in health through the creation of forward-thinking companies that are driven to create impact for clients and their audiences. www.resonantgrp.com

Origins Insights is an award-winning, pioneering health insights agency that delivers actionable, patient-focused intelligence to redefine success for our clients throughout the clinical development and marketing journey. We use novel, immersive research methodologies that reveal the authentic patient experience. www.origins-insights.com

Bedrock Healthcare Communications takes a forward-thinking, audience-centred, creative approach to medical communications. We believe lives can be improved through engaging communication and this underpins everything we do. Using an inspirational blend of understanding, science and creativity, we deliver compelling communications solutions that achieve more for our clients, HCPs and patients. We partner with pharmaceutical and biotech clients across the globe to educate and inspire clinicians by providing strategic support and tactical delivery of educational materials from phase II to LOE and beyond. www.bedrock-health.com